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A good designer will tell you there are rules to follow when creating a printed piece. Once a designer masters "the rules," he or she can learn how to break them to create the impact that produces second looks — and gets results.
Beyond a great concept and good design technique, an effective printed piece has letter-perfect copy, striking images and/or photographs and is well-produced, whether on a state-of-the-art printing press, an inkjet printer or a digital machine and whether on a basic paper or specialty card stock. Refined expertise and close attention to these details often make the difference between a piece that is admired and savored — and one that is quickly tossed aside.
When you work with Jim Lautenbach from Percolator Creative, you get full service in every sense of the word. From start to finish he coordinates every aspect of a project so that the final product is a piece of which you can be proud. He guides you through color treatment (full color, four-color (which some people may still refer to as "full color," even though technology has changed that), spot color or black and white); ink choice; paper selection (including type of paper and weight); folding and bindery; special treatments such as metallic inks, foil stamping, embossing and varnishes; and more. It could all produce headaches — unless you've got someone like Jim by your side.
Remember that behind every piece you put out to the public, there is a message. Jim helps you make choices that augment — and do not detract from — your message. Consequently, his work gets results. Retail customers rave that more orders come in after they send out a Percolator-designed piece. Nonprofit groups have seen contributions increase as a direct result of the excitement created by a Percolator campaign.
Without a doubt, he knows how to break the rules. A quick scan at the varied, eye-catching piece in his portfolio testifies to that. But he knows other rules as well, such as:
- Never show something to a (potential) customer in which you haven't invested your mind, heart and soul.
- Your business and/or products are a reflection of you. Run your business how you run your life and vice versa.
- Unless you can persuade them otherwise (and some people do, indeed, want to be shown the error of their ways), the "customer" is always right.
- Creative people are called to be creative in all circumstances. They ought to live their lives, exist in relationships and run their business creatively as well.
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These are rules he never breaks. |
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